Good vs. Bad Branding Practices and Examples
A Talk by Elaine Slatter (Founder, XL Consulting Group)
About this Talk
In this training, Elaine Slatter and I discuss how branding affects your business and how it supports your interaction with customers, and how to plan your branding around your purpose so you can establish your unique position in the market. Specifically, you'll discover: • What does brand planning involve? • What are the examples of good branding and bad branding? • What are good storytelling practices that create strong branding? • How to inject rising market trends in your business branding strategies?